Seeing a sudden, unexpected and potentially dramatic rise in your traffic or other unexplained changes in patterns of traffic or engagement within Google Analytics? Even if nothing appears untoward we'd advise you to check your referrals and hostname reports to see whether you've been affected by either spam or ghost referrals.
Treemap reports allow you to visualise your data with a primary metric denoted by area (the larger the area occupied the higher the metric value) and a secondary value shown via colour coding (with green good and red poor).
With the remarkable rise in online retail competition is now tougher than ever. On top of this, consumers are becoming increasingly savvy and demanding so retailers have to work extra hard to adapt their services to ever changing online shopping patterns.
With new features regularly popping up within Google Analytics it can sometimes be hard to keep up to date with all the new tools and options available.
Benchmarking reports allow you to compare your data with aggregated industry data from other companies in your industry. This matters because it provides a valuable context to your business by helping you get insight into trends occurring across your industry, and finding out how you are doing compared to your competition.
On first glance - seeing a page depth of less than 1 - the assumption is often that this must be due to bot traffic or that somehow analytics didn't load a page view properly.
Deleting a view, property or account in Google Analytics? Until now the data would have been lost forever - fine if the deletion was intentional but not so great if made in error!
Google have recently rolled out a series of improvements to Google Tag Manager.
We are a PPC and web analytics consultancy based in Clerkenwell, central London. We work with a wide range of clients including a number of leading brands, international corporates and the charity sector.